Our Roots

Launched in Ethiopia. Moved to Jamaica.

Always Smokin’ On IRIE®.


Our Roots

Launched in Ethiopia.
Moved to Jamaica.

Always Smokin’ On IRIE ®.


Our Way


This mission

For IRIE® to carry on the Rastafari message by igniting conversations, sparking creativity and empowering the people.


Keep everything IRIE®

IRIE® is for the real smokers that want to take it easy. We created an extra light hemp paper for a purer smoking experience, free of the harsh chemicals or toxins.

Our papers burn clean every time because they are made from an all natural fine hemp blend, and smoke smooth because they are extra light.



Experience the IRIE® way for yourself